When I initially set out to produce the project’s logo, I knew that I wanted a simple design that utilised the name in some way. After looking at design trends last semester, I knew that interlocking initials were a popular way of representing a company in a sleek and instantly recognisable way.
I began with the initials WA and experimented with these letters, creating a number of designs which can be seen below.
The first design seen here was far too basic for my liking and I felt it looked unprofessional, but I could see that there was potential within the design, and as such I kept with the idea of the initials, and used this design as a starting point for development.




The largest changes made throughout this development process were the addition of colour to the design, and the way in which the letters adjoined. The colour scheme was a result of feeling that black and white was too basic, but did provide a nice contrast between the letters, which was something I was keen to keep. Films often use blue and orange lighting to create contrast and as the project is a website for viewing film and television content, blue and orange seemed like a viable option, and as can be seen below, I feel it works very effectively.